Tinder active consumer growth has been strong, making use of brand attaining an archive amount of effective consumers on their system internationally in 2021. Involvement on the platform in addition has been strong with a few KPIs for example day-to-day swipes and messages at or near all-time levels in Q4. All the other brand names became immediate revenue 26% year over year in Q4, driven by 16% RPP increases and 9% payers growth.
For full 12 months 2022, we expect the company to deliver 15percent to 20percent year-over-year gains, pushed by another powerful 12 months for Tinder, in which we count on high-teens year-over-year growth and Hinge
Hinge ended up being the standout among this group, expanding drive revenue more or less 90% year over seasons, driven by RPP development of 60% to almost $24 and achieving about 850,000 payers. BLK, Chispa and up in aggregate expanded drive revenue over 70percent season over year in Q4. Hyperconnect added about $50 million of total money inside the quarter. Business noticed improved efficiency in December versus preceding months.
It actually was in addition dramatically affected during the quarter by FX, specially contrary to the Turkish lira as Turkey is actually big marketplace for Hyperconnect. Indirect revenue achieved $18 million, the best actually into the one-fourth, upwards 12percent year over seasons. This was off a really powerful Q4 2020. Q4 functioning money grew 9per cent season over seasons to $232 million for margins of 29% and adjusted working money, which we previously known as adjusted EBITDA, grew 18per cent year over year to $290 million for margins of 36%.
We have decided to pay $441 million to settle the previous Tinder employee court and all sorts of relevant reports and arbitrations
Modified functioning money margins could have been 2.5 points higher, excluding Hyperconnect. As a whole costs, including SBC costs, grew 31percent year over 12 months in Q4, with somewhat not even half for the full enhance as a result of the purchase of Hyperconnect. Excluding the effects of Hyperconnect, cost of revenue grew 21per cent seasons over seasons, largely because of higher IAP costs and symbolized 28% of full earnings. Business and marketing devote, excluding Hyperconnect, diminished $12 million while we taken back promotion devote across all of our portfolio to keep all of our ROI control in a crowded trip advertising environment.
That performed have some impact on payers, especially in our very own marketing-heavy companies like complement. Product sales and advertising invest was actually down five information 12 months over seasons as a percentage of full earnings to 16per cent. G&A expenditure, leaving out Hyperconnect, rose 38% year over 12 months, mainly considering a rise in appropriate fees. G&A composed 14percent of income, upwards 2 details or $28 million 12 months over season.
G&A got less than we had anticipated since 
previous Tinder staff member lawsuit stumbled on a summary on ent prices, excluding Hyperconnect, grew 31% 12 months over year and comprise 8percent of income while we increasing headcount at a few companies, mostly Tinder. The gross control declined to 3.7 hours trailing adjusted functioning income and our very own internet control got 2.9 days after Q4, reaching the target of below three times that individuals put in the course of our very own split. We concluded the quarter with $827 million of cash, money equivalents and short-term opportunities readily available.
We expect to pay this amount from cash on turn in Q1 2022. All of our mindset include roughly $85 million of adverse year-over-year FX influences on total profits.
That is about $60 million tough than we envisioned during our very own latest earnings get in touch with very early November, and that’s about 2 factors of gains. Together with the FX impact, our sales gains outlook is much more conservative than we provided in early November as a result of continued COVID effects, particularly in Asia and particularly the rise associated with the omicron variation, which can be affecting you in the early goings of 2022. Remember we’ve a worldwide businesses. Even though we would become on the point of move forward away from omicron from inside the U.S.